As a small business person with a ‘To Do’ list that never ends, your web banner design is probably not at the top of your list of priorities. However, if you have a ‘turn-key’ website created from a ‘pick one of these 5 designs’ you are missing a vital branding opportunity for your business.
First impressions are usually last impressions on the web so it is important to be instantly recognizable and project a professional image. Did you know according to Google analytics that the average visit to your website is less than 2 seconds? You need instant recognition to happen without the visitor reading one word. How do you achieve that? In two words – brand yourself.
Creating a unique, visible brand in your marketplace makes you instantly recognizable to your customers and that recognition creates a sense of familiarity which increases the likelihood that they will feel comfortable purchasing your service or product. Websites are key to the credibility of any business and are the first place potential customers go to check you out. Make sure your web banner – the first thing they see – is customized to your brand – not a generic template that was a default pick and worse – possibly your competitor’s pick too!